Paquita

Paquita is a self-initiated branding concept inspired by Spanish bar culture, traditional tapas and the charm of everyday rituals. A visual identity that mixes nostalgia, bold typography and contemporary packaging design.

Paquita

Paquita is a self-initiated branding concept inspired by Spanish bar culture, traditional tapas and the charm of everyday rituals. A visual identity that mixes nostalgia, bold typography and contemporary packaging design.

Service

Branding, Packaging, Graphic Design

Service

Branding, Packaging, Graphic Design

Client

Personal Project

Client

Personal Project

Role

Art Direction & Graphic Designer

Role

Art Direction & Graphic Designer

Olivas de España.

Paquita was born to give a classic Spanish staple a fresh new twist: olives.

The identity mixes bold color, playful typography and a very Spanish kind of nostalgia, inspired by old-school bars, vermouth, tapas and all those little details that instantly feel familiar.

The goal? Turn something as simple as opening a jar of olives into a whole brand experience. 🫒✨

© 2026 Maria Mu. All rights reserved. Built with good ideas, too many tabs & probably too much coffee.

© 2026 Maria Mu. All rights reserved. Built with good ideas, too many tabs & probably too much coffee.

© 2026 Maria Mu. All rights reserved. Built with good ideas, too many tabs & probably too much coffee.